WHP Global Signs Deal to Launch New Men’s Fragrance Collection for Joseph Abboud
WHP Global (“WHP” or the “Company”) announced today the expansion of the Joseph Abboud brand into the rapidly growing self-care market with the launch of a men’s fragrance collection. The Company recently signed a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances.
An iconic American men’s fashion brand founded in 1987, Joseph Abboud delivers a modern take on heritage ready-to-wear and customized menswear with timeless designs to fit every man. Joseph Abboud is a top selling brand at Men’s Wearhouse with a robust Made in America custom tailored business operated out of the longstanding Joseph Abboud Factory in New Bedford, Massachusetts. The brand has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office, and has a loyal and growing customer base in the U.S. and abroad.
Stanley Silverstein, Chief Commercial Officer at WHP Global, owner of the Joseph Abboud brand stated, “We are thrilled to bring Joseph Abboud into the men’s beauty market and grow our network of best-in-class partner with the addition of 3B International. With a new fragrance collection launching this Spring and a flourishing global men’s apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle.”
The new collection will launch in Spring 2022. Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce, and specialty retailers nationwide.
“The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry,” said 3B International’s Execute Vice President, Mike Kewer. “We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection.”
"The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry. We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection."
Mike Kewer | Execute Vice President | 3B International