WHP Global, a leading global brand management firm, announced today that it has closed the joint acquisition of the Bonobos® brand with strategic partner Express, Inc. (NYSE: EXPR).
In conjunction with this transaction, WHP Global and EXPR have entered into an exclusive long-term license agreement granting EXPR the right to use the intellectual property acquired by WHP Global for the operation of the Bonobos business in the United States.
“The acquisition of Bonobos marks an important milestone in our partnership with EXPR and adds an innovative DTC men’s fashion brand to the WHP Global portfolio,” said Yehuda Shmidman, Chairman and CEO of WHP Global.
WHP Global’s brand portfolio now includes more than 10 powerful brands that are approaching $7 billion in global retail sales across three verticals including fashion, athletic, and hard goods.
For additional background on the Bonobos acquisition, please read the announcement press release here.
"The acquisition of Bonobos marks an important milestone in our partnership with EXPR and adds an innovative DTC men’s fashion brand to the WHP Global portfolio.”
Yehuda Shmidman, Chairman and CEO of WHP Global