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WHP Global Announces the Closing of G-Star RAW Brand Acquisition

WHP Global, one of the largest brand management firms in the world, closed the acquisition of the fashion brand G-Star RAW.  In tandem with the closing, WHP Global announced plans to open a new European office in Amsterdam.


The sellers will retain a minority stake in the brand and current G-Star RAW leadership, led by CEO Rob Schilder, will continue to operate the brand’s core omni-channel operations out of the Amsterdam headquarters.

With three acquisitions completed in 2023, WHP Global’s portfolio now includes more than 10 powerful consumer brands generating over USD $7 Billion in global retail sales.

For additional background on the G-Star RAW acquisition, please read the announcement press release here.


G-Star RAW (originally founded in Amsterdam in 1989) looks at denim differently. The ‘Art of Denim’ is the philosophy behind a relentless pursuit to push boundaries. It inspires the brand’s craftmanship and approach to denim. The world of art and culture takes G-Star beyond the realm of fashion. It gives them a unique position in the denim landscape where they see no limits. Turning denim into a force of progress that respects people and the planet.


WHP Global is a leading New York based firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion. WHP owns ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, BONOBOS®, ISAAC MIZRAHI®, G-STAR RAW®, LOTTO®, TOYS“R”US®, BABIES“R”US®, and a majority interest in the EXPRESS® brand. Collectively the brands generate over USD $7 billion in global retail sales. The company also owns WHP+, a turnkey direct to consumer digital e-commerce platform, and WHP SOLUTIONS, a sourcing agency based in Asia. For more information, please visit www.whp-global.com.


EJ Media Group
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Jaime Cassavechia

Demi Halawa

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