Summer has a way of bringing out the best in simple pleasures: a packed beach tote by the door, a towel still warm from the sun, a favorite sandwich wrapped and ready for the cooler, and one more reason to spend the day outside. This season, Lands’ End and Wawa are celebrating summer with a limited-edition partnership designed for anyone who believes summer is better with good food, good company and a little less screen time.
The Lands’ End x Wawa collection brings together two brands with a shared love of enjoying every summer moment. At the center of the launch is the Shorti® Tote, a beach-ready bag with one very specific mission: help get a Wawa Shorti hoagie safely to the shore. It is playful, practical and unmistakably seasonal, with the kind of charm that makes a day at the beach feel even more memorable.
The collaboration is part of Lands’ End’s “Analog Summer”, a call to trade scrolling for shoreline walks, notifications for conversations and screen time for beach time. It is also a natural fit for Wawa fans who already know that a summer day can be planned around a favorite hoagie stop on the way to the water. Together, the two brands are turning that ritual into a limited-edition collection made for packing up, heading out and enjoying the moment.
Meet the Lands’ End x Wawa Collection
The three-piece Lands’ End x Wawa collection includes the Shorti Tote, the Shorti Charm and the Shorti Tee. Each piece adds its own nod to the partnership, whether you are looking for a statement-making beach tote, a small accessory with personality or a graphic tee that celebrates the fun of the launch.
The Shorti Tote is the hero of the collection and represents the playful meeting point between Lands’ End’s classic coastal style and Wawa’s beloved shore-day tradition. Inspired by and made for the Wawa Shorti hoagie, this Lands’ End classic is made for the kind of summer outing that starts with sunscreen, towels and sunglasses and ends with a picnic lunch on the sand. The idea is simple: if you are bringing your favorite sandwich along for the day, it deserves a proper ride.
The Shorti Charm adds topping-inspired detail to the collection, a playful tribute to the customization Wawa customers know well. From fresh ingredients to favorite combinations, Wawa hoagies are personal by design, and the charm brings that spirit into a collectible accessory. The Shorti Tee completes the trio with a graphic piece that lets fans wear the collaboration long after the beach day is over.
Why Lands’ End and Wawa Are a Natural Fit for Summer
Lands’ End has long been tied to the rhythm of summer through durable totes, swimwear, beach-ready layers and casual classics made for real life. Wawa holds a different but equally recognizable place in summer routines, especially for East Coast customers who make it part of the drive to the shore, the post-beach refuel or the quick stop that turns into a tradition.
That shared connection to everyday summer rituals is what makes the partnership feel natural. It is not just about a tote, a tee or a charm. It is about the small details that make a seasonal moment feel personal: the beach bag you always reach for, the sandwich order you know by heart, the route to the shore, the friend who brings the snacks and the afternoon that feels better because nobody is in a rush.
Kym Maas, President, Consumer & Chief Creative Officer at Lands’ End, described the Shorti Tote as “our love letter to beach days, delicious food and the joy of being present.”
Dave Simonetti, Sr. Director of Store Operations at Wawa, stated “It’s a thrill to partner with Lands’ End on a one-of-a-kind accessory that’s sure to bring joy to our customers this summer!”
Together, those perspectives capture the heart of the launch: useful, unexpected and fun.
