Cara Delevingne reunites with rag & bone for Fall 2026 as she steps into a new chapter as a musician. Captured behind the scenes during her debut solo tour from New York’s Bowery Hotel to the stage at Baby’s All Right, the campaign brings together music, personal style and rag & bone’s signature approach to modern New York storytelling.
The campaign marks the latest chapter in a creative relationship spanning more than 15 years, beginning when Delevingne first walked the rag & bone runway in 2011. This summer, ahead of the campaign, she wore the brand on stages around the world, making rag & bone part of her evolving identity as an artist and performer.
For Fall 2026, rag & bone followed Delevingne in real time as she prepared to take the stage in New York City, capturing moments from soundcheck to spotlight. The campaign reflects the brand’s longstanding approach to authentic storytelling, documenting a moment already in motion rather than creating one for the camera.
