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Lotto Announces Partnership with DICK’S Sporting Goods to Roll Out Performance Collection Across the U.S.A.

USWNT and 2023 Women’s World Cup Star Sofia Huerta Joins Lotto Roster of Global Athletes Ahead of National Launch at DICK’S

WHP Global, owner of Lotto®, announced today a breakthrough partnership with DICK’S Sporting Goods to bring the iconic Italian sports brand Lotto to American athletes. As Lotto celebrates its 50th anniversary this year, a robust collection of Lotto soccer and tennis footwear will be available at the leading omnichannel sporting goods retailer in the United States. DICK’S will serve as the U.S. anchor retail partner for Lotto’s soccer and tennis products, which launch July 22 in select DICK’S retail locations and online at DICKS.com/Lotto.

DICK’S athletes will be able to purchase official Lotto performance cleats and tennis footwear designed and developed in Italy by Lotto Sport Italia S.p.A.. Lotto also offers a full range of Lotto racquet sports performance products, plus lifestyle footwear and apparel under the Lotto Life’s and Lotto Leggenda trademarks.

To coincide with the new DICK’S partnership, Lotto announced the addition of U.S. Women’s National Team and 2023 FIFA Women’s World Cup member Sofia Huerta as a brand ambassador, adding to its roster of athletes, which includes over 300 soccer players globally. Huerta has competed in 30 career games with the USWNT and recorded four assists. She hails from Boise, Idaho, currently plays for the OL Reign in the National Women’s Soccer League and is the first Idahoan named to a World Cup roster. Huerta will wear Lotto footwear during all on-field competition and will appear in Lotto’s campaign creative at DICK’S Sporting Goods, as well as promote the brand through social media and appearances.

“I am honored to represent Lotto on and off the field. The brand is legendary and brings years of soccer history and product innovation,” shared Sofia. “Their values and vision are parallel with my goals and the support they have given to grow the game of soccer aligns with my hope to leave the game better than I found it.”

Lotto, a premier Italian sports brand established in 1973, is world-renowned for its innovative performance-driven footwear, apparel, and accessories which feature the signature double diamond logo. Rich with history in soccer, Lotto has been worn by professional soccer teams A.C. Milan and Juventus F.C. and elite soccer players Dino Zoff, Ruud Gullit and Andriy Shevchenko. Today, Lotto is distributed in over 100 countries. The brand is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players, including multi-time Grand Slam finalist, Ons Jabeur.

Yehuda Shmidman, Chairman & CEO of WHP Global, owner of the Lotto brand, commented, “We’re thrilled to bring the Lotto brand to U.S. athletes in partnership with DICK’S, the largest and most trusted sporting goods retailer in the country. This breakthrough collaboration not only ensures a new generation of Lotto athletes and customers but also charts an exciting new path as we continue to grow this legendary brand around the globe.”

“I am honored to represent Lotto on and off the field. The brand is legendary and brings years of soccer history and product innovation."
U.S. Women’s National Team Soccer star Sofia Huerta

EJ Media Group
(212) 518-4771

Jaime Cassavechia

Demi Halawa

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