Santiago/Lima – Toys”R”Us, a global leader in the toy category with over 70 years celebrating the joy of childhood and play, announced it will enter the Chilean and Peruvian markets through a strategic partnership with Ripley. The brand, which generates more than USD 2 billion in global retail sales across over 1,500 stores in 35 countries, will begin operations in the last quarter of 2025.

 

The partnership will begin with a shop-in-shop format, with the first location currently under evaluation. This initial phase will be complemented by an e-commerce presence.

“We are thrilled to partner with Ripley, a strong retailer who shares our vision of creating memorable experiences for families,” said Jamie Uitdenhowen, EVP of Toys“R”Us at WHP Global, which owns the Toys“R”Us brand. “Chile and Peru are markets that value quality and innovation in retail—values that have defined Toys”R”Us for over 70 years. This partnership will allow us to bring our unique shopping experience to families in both countries, continuing our commitment to celebrating the magic of play with children of all ages.”

“This is a great moment for Ripley and for families in Chile and Peru. We are proud to have been chosen as partners by such a beloved brand as Toys”R”Us,” said Jacko Alvo, Corporate Business Manager at Ripley Corp. “With this alliance, Ripley will be one of the first retailers in Latin America to integrate this iconic chain into its commercial offering.”

Toys”R”Us spaces are designed to become magical destinations where families can explore, play, and discover together. Visitors will find interactive zones where children can try out toys before purchasing, themed areas that spark imagination, and the presence of Geoffrey the Giraffe, the beloved mascot who has accompanied generations of families around the world.

Toys“R”Us® is a global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe™, the beloved mascot of Toys“R”Us®, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,500+ stores and e-commerce businesses in 35 countries. Toys“R”Us® is owned by WHP Global, a leading brand management firm with a portfolio of consumer brands that generate over USD$7 billion in retail sales.

Ripley is one of the leading retailers in Latin America, with over 60 years of offering unique experiences and innovative products for the whole family. With a strong presence in Chile and Peru, Ripley operates more than 70 physical stores and a robust e-commerce platform, generating annual sales of more than USD 2.5 billion. Renowned for its commitment to quality, innovation, and a customer-centric omnichannel strategy, Ripley continues to strengthen its regional leadership, creating memorable moments and delivering comprehensive solutions to millions of consumers.