Beverly Hills, CA –  Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the beloved global toy brand, have teamed up to develop a live action film set to push the boundaries of play, in a modern, fast paced adventure combining futuristic fantasy, time travel and a nod to nostalgia.

With a blend of heart, humor, and spectacle this movie will captivate Toys“R”Us kids of all ages, bringing to life the unparalleled magic of Toys“R”Us in a new way.

Story Kitchen’s impressive track record includes teammates behind SEGA’s SONIC THE HEDGEHOG film adaptation for Paramount as well as the dual TOMB RAIDER adaptations at Netflix as well as Amazon MGM Studios. Their successes further demonstrate Story Kitchen’s ability to create dynamic adaptations.

Dmitri M. Johnson & Mike Goldberg, Co-Founders of Story Kitchen, shared their excitement for the project:

“Toys“R”Us is a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered Toys“R”Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity, and nostalgia that Toys“R”Us represents.”

Kim Miller Olko, President of Toys“R”Us Studios, added, “As Toys“R”Us’ first film, this project is an exciting opportunity to bring the magic of our brand to the big screen. It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys”R” Us. This story will capture the imagination, adventure, and joy that has made Toy“R”Us a destination for kids of all ages.”

The project is currently in early development, with Story Kitchen and Toys“R”Us Studios working closely to craft a compelling story that blends childhood wonder with high-stakes adventure. Casting, directorial choices, and additional details will be announced in the coming months.

Dmitri M. Johnson, Mike Goldberg, Timothy I. Stevenson & Elena Sandoval will be producing for Story Kitchen. Kim Miller Olko will be producing for Toys“R”Us Studios.

About Story Kitchen
FROM 8-BIT GAMES TO 24 FRAMES™, STORY KITCHEN specializes in Franchise Farming™ through the adaptation of videogames, and other ‘non-traditional’ IPs, into film and television. Originally founded in 2022 by SONIC THE HEDGEHOG producer Dmitri M. Johnson and former agent/partner Mike Goldberg, with their veteran production executive, Timothy I. Stevenson and creative executive, Elena Sandoval. Recent projects include adaptations of Crystal Dynamics’ iconic TOMB RAIDER franchise (live-action TV & film with Amazon MGM Studios and the animated TV with Netflix), JUST CAUSE for Universal with Ángel Manuel Soto directing, Sega’s 90s classics, STREETS OF RAGE for Lionsgate, SHINOBI for Universal with Sam Hargrave directing and TOEJAM & EARL for Amazon MGM Studios with Steph Curry co-producing. As for indie game adaptations, ‘Game of the Year’, IT TAKES TWO, for Amazon MGM Studios, RUINER for Universal with Wes Ball directing and SIFU for Netflix. 

Additionally, Story Kitchen has a television first-look deal at Amazon MGM Studios as well as an animated film first-look deal at DreamWorks Animation.

About Toys“R”Us
Toys“R”Us is a global leader in the toy industry, celebrating the joys of childhood and play for over 70 years. Geoffrey the Giraffe™, the beloved mascot of Toys“R”Us, is adored by millions of kids and their families around the world. In the U.S., Toys“R”Us can be found inside every Macy’s store, at flagship locations at American Dream and Mall of America, and online at toysrus.com. Globally, the brand generates more than USD $2 billion in annual retail sales through over 1,450 stores and e-commerce businesses in 32 countries. Toys“R”Us is owned by WHP Global, a leading brand management firm with a portfolio of consumer brands that generate $7 billion in retail sales. Follow @toysrus on social for the latest updates.

“As Toys“R”Us’ first film, this project is an exciting opportunity to bring the magic of our brand to the big screen. It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys”R”Us. This story will capture the imagination, adventure, and joy that has made Toys“R”Us a destination for kids of all ages.”