Sheffield, UK – Kitlocker.com, a leader in sportswear innovation and service, announces a partnership with Italian sportswear icon LOTTO Sport. As the official UK Football Apparel & Accessories licensee, Kitlocker.com will bring LOTTO’s celebrated legacy, returning the brand’s performance-driven products and Italian craftsmanship to pitches across the UK.

Founded in 1973, LOTTO has a celebrated history in premium football sportswear and footwear, producing some of the most iconic football shirts of the 1990s. This strategic collaboration will see Lotto’s high-performance teamwear and leisurewear brought to teams and athletes across the UK.

“Growing up watching ‘Football Italia’ in the 90s, LOTTO was always a standout brand, representing the flair and elegance of Italian football. But LOTTO’s legacy goes much further – from the tennis courts to the sporting world, LOTTO has consistently produced performance-grade products for world-class athletes. It’s a privilege to work with such an iconic name and bring its heritage back to the forefront of UK sport. Together, we’ll offer high-quality teamwear and inspire the next generation of players,” said Mike Atkin – Kitlocker.com Director of Licensed Brands.

Margaret Kivett, EVP, Athletic Vertical at WHP Global, which owns the LOTTO brand, stated: “This partnership represents a strategic growth opportunity for LOTTO, significantly enhancing our presence in the UK — a pivotal market for us. We look forward to working with Kitlocker.com to position LOTTO as an influential force among professional soccer teams and athletes across the region.”

Andrea Tomat, President, Lotto Sport Italia added: “LOTTO uniquely blends performance and style, empowering athletes both on and off the field. The UK remains a critical market for us, and we are excited to partner with Kitlocker.com, a company that shares our values of innovation, quality, and exceptional service. Together, we aim to inspire a new generation of athletes with products deeply rooted in Italian heritage and performance excellence.”

LOTTO’s market strength is founded on three distinctive pillars:

• ITALIAN – LOTTO’s Italian roots are a defining characteristic, with Italy recognised as a global epicentre for sport and synonymous with quality craftsmanship in footwear and fashion. This collaboration brings a touch of Italian flair to UK sportswear, showcasing the style and sophistication the nation is famous for.

• HERITAGE – With over 50 years of history, LOTTO has consistently delivered excellence for the most demanding markets. LOTTO is more than a sportswear brand; it is a legacy, encompassing unforgettable moments from Fiorentina’s iconic kits to the tennis Grand Slam courts.

• PERFORMANCE – LOTTO’s products are designed for athletes who strive for greatness. From grassroots players to elite professionals in football, tennis, and cricket, Lotto’s commitment to performance-grade solutions ensures that athletes at every level can perform at their peak.

“Lotto has achieved cult status in the world of football apparel, synonymous with fan favourites across the globe. Whether playing, watching, volunteering, or coaching, football is central to so many people’s lives. Combining LOTTO’s iconic appeal with Kitlocker’s unwavering commitment to positively impact sport and communities, this licensing agreement represents a massive opportunity for us to create and tell compelling stories through an aspirational brand, driven by our shared purpose, culture, and ambition,” concluded Oli Brierley – Kitlocker.com Head of Marketing.

This partnership with LOTTO Sport marks a significant milestone for Kitlocker.com as it continues to grow its licensed brands portfolio. Customers can look forward to a full range of LOTTO products, including teamwear, training apparel, and leisurewear, available exclusively through Kitlocker.com.

About LOTTO
LOTTO, a premier Italian sports brand established in 1973, is world-renowned for its innovative, performance-driven footwear, apparel, and accessories, which feature its iconic logo of a tennis court over a soccer field. Rich in soccer history, LOTTO has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit, Paul Gascoigne, Petr Čech, and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli and Boris Becker. Today, LOTTO is distributed in over 100 countries and is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players.

About Kitlocker.com

Since its founding in 2005, Kitlocker.com has revolutionised the sportswear industry, providing tailor-made solutions for clubs, universities, and national governing bodies. Combining cutting-edge technology with exceptional customer service, Kitlocker.com has become the trusted partner for brands like Nike and adidas, as well as prestigious institutions such as Oxford and Cambridge universities.

For more information, please visit www.kitlocker.com.

“This partnership represents a strategic growth opportunity for LOTTO, significantly enhancing our presence in the UK — a pivotal market for us. We look forward to working with Kitlocker.com to position LOTTO as an influential force among professional soccer teams and athletes across the region.”