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Coupang & WHP Global Partner for Exclusive Distribution of LOTTO® in South Korea

Coupang and WHP Global (“WHP”) today announced a partnership to bring iconic Italian sportswear brand Lotto®  to one of the largest and fastest growing e-commerce companies in the world. Under the terms of the agreement, Coupang will serve as the exclusive distributor for Lotto in South Korea bringing a curated collection of men’s and women’s lifestyle footwear, apparel and accessories to consumers.

Founded in 1973, Lotto is world-renowned for its innovative performance-driven footwear, apparel and accessories, which feature the signature double diamond logo. Rich with history in tennis and soccer, Lotto has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli and Boris Becker. Lotto is distributed in over 100 countries and is a major force in both soccer and tennis. The brand is currently worn by more than 40 soccer teams, over 300 professional soccer players and more than 200 professional tennis players around the world.

“Coupang is always looking to provide the best possible shopping experience for our customers, whether it’s by innovating our services or expanding our ever-growing selection of products,” said Coupang. “We are excited to partner with WHP to offer the iconic Lotto brand and other high-quality apparel in Korea, and will continue seeking new opportunities to make Coupang Fashion the premier shopping destination for all our customers’ fashion needs.”

With nearly 18 million active customers, Coupang is South Korea’s largest e-commerce player and one of Asia’s leading e-Commerce companies. South Korea, Coupang’s primary market, is forecasted to become the third largest market for e-Commerce sales in the world, after only the U.S. and China, which represents an exciting market opportunity for international sellers looking to reach South Korean consumers who demand a sophisticated, diverse, and global range of products.

“Coupang is one of the world’s fastest growing e-Commerce companies and our partnership provides a powerful opportunity to quickly expand the online presence, not only for Lotto, but also for our portfolio of global brands in a key consumer market,” said Stanley Silverstein, Chief Commercial Officer of WHP Global, which owns and manages the Lotto brand. “We look forward to working with our anchor partner, Lotto Sports Italia S.p.A., to continue growing Lotto’s global footprint in new and emerging markets.”

Through Coupang, Lotto will offer a collection of men’s and women’s lifestyle footwear, apparel and accessories starting in Spring 2022.


EJ Media Group
(212) 518-4771

Jaime Cassavechia

Demi Halawa

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