Owners and Brand managers of $4 billion in global retail sales with plans to deploy significant capital into acquiring more brands in the future.

We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail.  While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.

With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.

By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.

WHP Global Signs Deal To Bring BABIES“R”US® Stores To BRAZIL

WHP Global has signed an exclusive license agreement to bring Babies“R”Us to Brazil for the first time with plans to open 20 Babies“R”Us stores in the market. Babies“R”Us has been known for more than 30 years as the most trusted authority on parenthood. Millions of new and expecting parents, grandparents and caregivers around the world rely on Babies“R”Us as the go-to resource for the best baby products, advice, registry, and savings for their family.

WHP Global Acquires Joe’s Jeans

WHP Global and Centric Brands announced they have signed a definitive agreement and received court approval to purchase the Joe’s Jeans brand. As part of the agreement, WHP will own the worldwide intellectual property for the brand and Centric will continue to operate Joe’s Jeans under a long-term exclusive license for their core categories and geographies across retail, wholesale, and e-commerce channels.

Macy’s & WHP Global Partner to Bring Toys“R”Us Back to American Shoppers


Macy’s, Inc. announced a partnership with WHP Global to bring together two of America’s most beloved brands, Macy’s and Toys”R”Us.
Toys”R”Us kids of all ages can now shop an expansive assortment online from the most globally recognized leader in toys at and and in more than 400 Macy’s stores nationwide rolling out in 2022.

WHP Global acquires LOTTO Brand


WHP Global announced the acquisition of the iconic Italian sports brand Lotto from Lotto Sport Italia S.p.A. (“LSI”) in a transactions that will provide new financial investments for LSI and the future of the Lotto brand globally. Together, WHP and LSI will provide design, product development, marketing, and brand management services to Lotto’s extensive existing network of 50+ global partners across the world who generate more than USD$400 million in annual retail sales.

Activating the Power of Brand