Activating the Power of Brand

Owners and brand managers of over $3.5 billion in global retail sales with plans to deploy significant capital into acquiring more brands in the future.


Focused on the Future of Brand Management

We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail.  While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.

With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.

By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.

Macy’s & WHP Global Partner to Bring Toys“R”Us Back to American Shoppers


Macy’s, Inc. announced a partnership with WHP Global to bring together two of America’s most beloved brands, Macy’s and Toys”R”Us.
Toys”R”Us kids of all ages can now shop an expansive assortment online from the most globally recognized leader in toys at and and in more than 400 Macy’s stores nationwide rolling out in 2022.

WHP Global acquires LOTTO Brand


WHP Global announced the acquisition of the iconic Italian sports brand Lotto from Lotto Sport Italia S.p.A. (“LSI”) in a transactions that will provide new financial investments for LSI and the future of the Lotto brand globally. Together, WHP and LSI will provide design, product development, marketing, and brand management services to Lotto’s extensive existing network of 50+ global partners across the world who generate more than USD$400 million in annual retail sales.

NBC Selects Anne Klein as wardrobe provider during its coverage of the 2020 Tokyo Olympics.

American iconic fashion brand Anne Klein to outfit NBC commentators Mary Carillo and Andrea Joyce during coverage of the 2020 Tokyo Olympics, which take place in Tokyo, Japan, from July 23 – August 8. Carillo will serve as a correspondent in Tokyo, while Joyce serves as a reporter at the gymnastics competition and handles play-by-play for rhythmic gymnastics. Carillo will also call tennis and open-water swimming.

WHP Global signs new license with SportLife Brands for Joseph Abboud underwear collections


WHP Global has entered into a licensing agreement with Intradeco Apparel to design, develop and distribute a new collection of Men’s sleepwear and loungewear for the Joseph Abboud brand. The new offering will feature a full line of pajamas, coordinated sleep sets, robes, and pajama shorts for men.

Activating the Power of Brand