WHP Global Signs Multiple Deals to Launch New Men's Fragrance & Grooming Collections for Joseph Abboud

WHP Global (“WHP” or the “Company”) announced today the expansion of the Joseph Abboud brand into the rapidly growing self-care market with the launch of a men’s grooming line and new fragrance collection. The Company recently entered into a long-term license agreement with A.P. Deauville to design, develop and distribute a full collection of men’s bath, body care and grooming products. In addition, WHP signed a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances.

An iconic American men’s fashion brand founded in 1987, Joseph Abboud delivers a modern take on heritage ready-to-wear and customized menswear with timeless designs to fit every man. Joseph Abboud is a top selling brand at Men’s Wearhouse with a robust Made in America custom tailored business operated out of the longstanding Joseph Abboud Factory in New Bedford, Massachusetts. The brand has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office, and has a loyal and growing customer base in the U.S. and abroad.

Stanley Silverstein, Chief Commercial Officer at WHP Global, owner of the Joseph Abboud brand stated, “We are thrilled to bring Joseph Abboud into the men’s beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville. With two new collections launching this Spring and a flourishing global men’s apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle.”

The new collections will launch in Spring 2022. Joseph Abboud Grooming products featuring a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada. Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce, and specialty retailers nationwide.

“The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry,” said 3B International’s Execute Vice President, Mike Kewer. “We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection.”

“Joseph Abboud is an iconic American brand with a legacy of leadership in the men’s fashion category and we are thrilled to bring more than 20 years of experience in beauty and grooming to launch Joseph Abboud as a leading men’s beauty brand,” added Fred Horowitz, Chairman & CEO at A.P. Deauville.

“WHP Global Signs Multiple Deals to Launch New Men's Fragrance & Grooming Collections for Joseph Abboud“

Mike Kewer | Execute Vice President | 3B International

Media Contacts:

WHP Global:
Jaime Cassavechia
+1 (646) 701-7041

About 3B International LLC
Headquartered in New Jersey3B International LLC combines 20+ years of industry insight, cutting-edge research, and operational expertise to yield truly unique products of the highest quality for the beauty industry. 3B is a fully integrated manufacturer, marketer, & distributor of globally recognized brands to private label projects. 3B International LLC is bold in its pursuit of building brands & products with the power to transform their customers’ beauty experience.

About A.P. Deauville
A.P. Deauville is a leading health and beauty company focused on bringing brands with high consumer recognition to the market. AP Deauville is a vertically integrated company with a national sales and marketing staff, internal research and development and its own state of the art manufacturing facility in Easton Pennsylvania. AP Deauville’s products are currently available in over 35,000 doors in the United States. For more information, visit the brand on LinkedIn, Facebook, or at apdeauville.com.

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